Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Jack Trout on Strategy by Jack Trout. From the bestselling coauthor of "Positioning"--essential tactics for success in every marketing arena With his classic, "Positioning," Jack Trout along with coauthor Al Reis forever changed the way marketing strategy is done.
In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema From the bestselling coauthor of "Positioning"--essential tactics for success in every marketing arena With his classic, "Positioning," Jack Trout along with coauthor Al Reis forever changed the way marketing strategy is done.
Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Get A Copy. Hardcover , pages. More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up.
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Showing Average rating 3. Rating details. More filters. Sort order. Start your review of Jack Trout on Strategy. Jan 17, TarasProkopyuk rated it really liked it. Oct 27, Dmitry K rated it liked it Shelves: management , marketing. The most important thing about this book is what the author wrote at the very end: "This book is a collection of passages from what has been written about the many aspects of competent strategic thinking.
If you are interested in a topic, you can read more about it in the following works. That is, it is only a collection, a summary of what Jack Trout wrote in his other books, and therefore it is impossible to consider this book as a complete and new work of the author.
Moreover, I recommend reading the original, i. Of course, even such a book is a pleasant pastime for the fans of Trout, to which I belong. Yes, everything that the book contains, I have known for a long time because I have read almost all of Trout's books. Nevertheless, even this book can be used as a way to recollect what Trout wrote in his books. So, this book can be an alternative to re-reading all of Trout's books. After all, it is sufficient to read this one book to recall the content of all the other books of the author.
And the very easy, clear, and interesting text helps to compensate for the negative consequences of rereading already familiar material. Plus, the book itself is small, which enables you to read it in days.
Speaking very briefly about the content of the book, it is about strategy. The whole book is devoted only to why business strategy is so important and what tools can be used to build a strong competitive strategy. Again, it's all far better described in other books of Jack Trout. In general, the book has a plus, but it is not as obvious as it may seem. I put a high rating on the book because I like all the books of Trout and his ex-partner, Ries, regardless of the fact that both Trout and Ries can be rewarded for having the most repetitions in their books.
Despite this, they continue to be marketing legends, and their books - the golden fund of marketing. Mar 14, Gunjan Gupta rated it liked it. It was typical Trout. Talking about the key points. However I found this book to be repetitive and many points were taken from The Power of Simplicity. Apr 07, Matthew rated it really liked it. Get inspired with this ebook that outlines 50 successful trader habits. This intro to the Forex market covers all the basics - how currency pairs work, how to read a Forex quote, how to put your knowledge to the test, and more.
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